It’s early in the morning as the ICN students in Brand Management make their way on the bus for their last company visit of the semester. Having previously visited Allianz, a global insurance company, and ProSiebenSat1, a national media company, it was time to switch gears.
Just a short trip from the ICN Business School in Nuremberg, The ICN students in Brand Management make their way to the Bionorica Headquarters in upper Bavaria. With its roots in Nuremberg and a rich history expanding 80+ years, Bionorica to this day remains family-owned. This is no small feat, given that the company is now a leading global manufacturer of herbal medicines (you might have heard of their signature product, Sinupret), with sites and partners on almost every continent. Its headquarters in Neumarkt symbolize the ethos of the company: integrating nature with technology. Not to mention, it’s one of the most sustainable office buildings in all of Europe.