MSc Marketing & Brand Management

 

This specialization provides a wide range of relevant and current topics in the area, and it blends the art and the science of branding.

 

This two-year full-time program gives students the strategic and creative skills to enhance an organization’s brand equity and implement effective marketing programs. This Master’s Degree gives students a truly multicultural experience as they will be studying in one of the best French Business School located in Germany. During the first year students will understand the fundamentals of branding and communications strategies. During the second year, students will improve their proficiencies in graphic design, visual composition, product development, startup projects, social media campaigns and event planning & sponsorship.

During Year 1, the majority of the program consists of core Management courses, some introductory seminars in Marketing and Finance, and 5 specialized courses in Brand Management. On the other hand, most of the courses offered in Year 2 are brand management-related. There are some courses in Management, an introductory course in Branding, and a Research methodology course to prepare for the Master Thesis.

For a marketing professional living in a multicultural society, it is essential to recognize, share and learn from diverse identities using the Arts and creativity. ARTEM workshops taught in both years address this challenge and highlight the rich cultural pluralism between France and Germany. They also enable exchange and expression of students’ own voices.

 

I chose the International Brand Management program because it allows a singular view of marketing and more generally of the firm. Indeed, when we work on the base of company's positioning or on brand base , we are able to understand the totality of the business strategy. This view is part of the ARTEM spirit and it is enforced by the Nurnberg’s frame. Evolving on this campus is a real advantage in order to consider the firm world with an international way. This program gives us the real key of the “creative thinking” in order to be manager , who are able to have a global and unique point of view about the professional world.

Rey Ysatis, Student WS 14

 

Curriculum

 

 

First year (Master 1): September - December

ECTS
REMEDIAL
Principles of marketing 0
ARTEM
ARTEM Workshop:EU-FR-DE: Promoting cultural diversity 5
Project Management 2
MANAGEMENT 1
Organisational behaviour 2
Intercultural Communication 2
Management accounting 2
ECTS
MANAGEMENT 2
Strategic Marketing 2
Investment and financing decisions 2
Cost accounting 2
TOOLS AND METHODS
Information Systems Management 2
Business environment 2
Data analysis 4
PERSONAL DEVELOPMENT
Professional skills 1
Foreign language 2

First year (Master 1): January - May

ECTS
MAJOR
Consumer and society 4
Branding 4
Value Communication 4
ARTEM
ARTEM Workshop:EU-FR-DE: Promoting cultural diversity 5
ECTS
MANAGEMENT 1
Strategic Analysis 2
Risk & Company Valuation 2
MANAGEMENT 2
Industrial and Services Marketing 2
Intercultural Management 1
Organisational Design 2
PERSONAL DEVELOPMENT
Elective 2
Foreign Language 2

Second year (Master 2): September - December

* Students who take Master 2 in Nuremberg stay until February (mandatory)

ECTS
REMEDIAL
Principles of branding 0
Research Methodology 0
MAJOR
Consumer analytics 4
Social media and digital communication 4
Event planning and sponsorship 4
Visual elements and composition 3
ECTS
ARTEM
Arts, Sciences, Business 2
Elective 2
MANAGEMENT
Risk Management 2
Strategic Management 2
Management of early growth and performance 2
Leadership 2
Governance, Ethics, and CSR 2

Second year (Master 2): January - February

* Students who take Master 2 in Nuremberg stay until February (mandatory)

ECTS
MASTER THESIS
Master Thesis 15
ECTS
MAJOR
Luxury and fashion business 3
Branding in Deutschland 4
Exporting products 4
Sustainable brands and ethics 3
Graphic design 3
Startup development 3
PROFESSIONAL EXPERIENCE
Internship (From March) 13
Seminar 2

 

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