Curriculum
Bachelor of Business Administration

 

 

First year @ Nuremberg : September - December (30 ECTS)

    ECTS
TU 1: Tools & Methods 1    
Computing Management 1   2
Quantitatives methods   3
Accounting   2
TU 2: Economic and Legal Environment
Economy and simulation of economy   2
Business Law (included defense speech Exercise)   3
TU 3: Corporate Culture    
Corporate functions and Introduction to strategy   3
Corporate organizations (included student’s project)   2
    ECTS
TU 4: Sales and Marketing    
Marketing   3
Sales Techniques   2
TU 5: Communication, Foreign Languages
Written communication skills   2
English 1   2
French / German / Spanish / Chinese   2
TOEIC preparation   2

First year @ Nuremberg : January - May (30 ECTS)

    ECTS
TU 6: Tools & Methods 2    
Computing Management 2   2
Statistics   3
Accounting Analysis   3
Environment And Negotiation
Commercial Negotiation   2
Economy   3
TU 8: Personal Development &
Open-Mindedness
Seminar “Personal Development & Creativity”   2
General culture   3
Pluridisciplinary Project   2
    ECTS
Communication, Foreign Languages,
Personal Development
Written communication Skills   2
Oral communication skills   2
English 2   2
Other language: French / German / Spanish /   2
TOEFL preparation   2

Second year @ Nuremberg : September - December (30 ECTS)

    ECTS
TU 1: Legal and
Economic Corporate Environment 1
Corporate Law   2
Social Law   2
International Cultures and civilizations   2
TU 2: Financial Corporate Environment
IT Management   2
Financial Analysis   2
Cost analysis   2
Corporate fiscal policies   2
TU 3: Sales, Marketing & Communication
Sales techniques   2
Sales psychology   2
Direct Marketing   2
External communication and the media   2
    ECTS
TU 4: Foreign Languages    
English 1   2
Other language: French / German/ Spanish/ Chinese   2
TOEFL preparation or TOIEC preparation   2
TU 5: Discovering a company    
Internship (written report after the internship at the end of Year 1)   2

Second year @ Nuremberg : January – May (30 ECTS)

    ECTS
TU 6: Legal and
Economic Corporate Environment 2
International economy   2
International Cultures and civilizations   2
International week   2
TU 7: Marketing, Sales & Logistics
Implementation of a market study (oral presentation)   2
Management of a sales team   2
Sales contest   1
Functions of a sales manager   1
B 2 B sales   1
Supply chain management   2
    ECTS
TU 8: Communication and
Personal Development
Self image & communication   2
BB Days   2
TU 9 : Foreign Languages    
English 2   2
Other language: French/ Spanish/ Chinese/ German   2
TOEIC preparation   2
TU 10: Project    
Implementation of a school project   5

Third year @ Campus Nancy : September - December (30 ECTS)

    ECTS
TU 1: Management    
Human Resource Management   2
Intercultural Management   2
Change Management & Project Management   2
TU 2: Economic & Legal Environment
French Economy   2
International Law   2
The European Union & The European Institutions   2
TU 3: Marketing & Logistics    
Marketing Management   2
Marketing & E-Business   2
Global Logistics & Transportation   2
    ECTS
TU 4: Strategy    
Innovation Management & Entrepreneurship   2
Corporate Strategy   2
TU 5: French, European & International Cultures
Cycle of Conferences 1   2
Research methodology (Bachelor Thesis)   1
Second Year Internship Report   5

Third year @ Campus Nancy : January - May (30 ECTS)

    ECTS
TU 6: Management    
International Negotiation   2
Cross Cultural Creativity in Business Week   2
Seminar: Managers as Creative Thinkers   2
TU 7: Economic & Legal Environment
Knowledge Management   2
New Global Geopolitical Challenges   2
Doing Business with European Countries & People   2
    ECTS
TU 8: Finance & Control    
Corporate Finance   2
International Finance   2
Management Control   2
TU 9: Marketing    
International Marketing   2
Marketing Business Game   2
Corporate Communication   2
TU 10: French, European & International Cultures    
Cycle of Conferences 2   2
TU 11: Bachelor Thesis    
Cultural, Commercial, Economic Approach of A European Country   4

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